Madai is trusted by Market Research Industry Leaders - Madai - About Us
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MADAI IS TRUSTED BY MARKET RESEARCH INDUSTRY LEADERS

Why? Because we provide the highest quality sample on difficult to reach target audiences.

We have been trusted by some of the world’s largest market research organizations to provide survey sample. We pride ourselves in providing the highest quality sample on targets that are traditionally difficult, or even thought to be impossible to reach.

As a panel-less provider, we utilize intelligent targeting hand-in-hand with our proprietary rewards mechanism, CrowdRewarding, to efficiently engage and motivate target audiences. Our intelligent approach and cutting-edge technology ensure that we provide only the desired audience, removing panel fraud and misrepresentation.

Our work with Lucid, Qualtrics, and Cint, showcases how our rewards reach, motivate, and are appreciated by some of the most difficult respondents – from IT decision makers to CMOs, there is no target we can’t motivate with our rewards.
Whether you simply need sample, or a full A-Z solution for programming your survey, we are sure to help you achieve your research goals with unmatched quality.
You do not need to operate in the market research world to see benefits with Madai, we have proven our engagement and interaction across numerous industries and channels.

Feel free to reach out and see how Madai can help you, or browse our selected case studies below.

PROVEN TO ENGAGE DIFFICULT-TO-MOTIVATE RESPONDENTS

Our work with Lucid, Qualtrics, and Cint, showcases how our rewards reach, motivate, and are appreciated by some of the most difficult respondents – from IT decision makers to CMOs.

This doesn’t mean you need to operate in the market research world to see benefits with Madai, we have proven our engagement and interaction across numerous industries and channels.

CASE STUDIES

Social Media

Increase followers, promote engagement, or learn more about the community you have. You can even target your competitor’s followers. Madai Rewards will help you get the results you need, the numbers don’t lie, see below how it worked for UniCredit.

186

HOURS OF ATTENTION

30000

CLICKS

12300

ENGAGED USERS VISITORS

4100

SURVEYS COMPLETED

360

GIFT CARD SOLD

UniCredit case study details

Objectives

Profile Unicredit UEFA Champion League Fb fan base

Educate “in target” users on Unicredit financial products

Approach

“In target” third party product on sale with progressive discount

Delivery

FB Advertising

FB Organic posts

Education

Educate your customer about your company, new product launches and software updates. Intelligent companies reward their customers to learn more about their organizations, products, and events.

3130

FULL PROFILES (goodfellow)

€ 0,143

COST > PROFIT

44

CONVERSION RATE %

Sony Ericsson case study details

Objectives

Facebook Fans profilation: research on purchase attitudes regarding smartphones and purchase behavior in store.

Convert likes into profiles

Price positioning

Approach

Profiled market research

Products: 10 Smartphone Xperia Ray Sony Ericsson (very high margin on sales income)

Delivery

Campaign published only on Sony Ericsson Fb Page

300

FULL PROFILES (goodfellow)

€ 2,00

COST PER PROFILE

18

CONVERSION RATE %

Nestlé case study details

Objectives

Investor Relations communication

Approach

Campaign link published on the Investor Relations page in the Nestlé website

Product: iPad

Loyalty

Forward thinking companies know that rewarding loyal customers is cheaper, and more effective, than finding new ones. Show your customers the appreciation they deserve with Madai rewards, no clunky points system, and not infrastructural investment, better rewards made simple.

6070

FULL PROFILES (goodfellow)

€ 3,52

COST PER PROFILE

33

CONVERSION RATE %

CheBanka case study details

Objectives

Online advertising investments optimization (capturing those web users who expressed their intention to leave the CheBanca! Landing pages)

Anonymous web users conversion

Approach

Campaign link in a banner in “mouseout” mode on CheBanca!’s ADs Landing pages

Product: Samsung Galaxy SIII

Delivery

FB Advertising

Google AD Words ADV

Targeted DEM

Attention

The attention economy is real and all successful companies understand this. Utilize Madai rewards to ensure that you are including your consumers in the value chain and you will win their attention.

200

HOURS OF ATTENTION

37000

CLICKS

15100

ENGAGED USERS VISITORS

9000

WINDOWS10 PRE-ORDERS

520

GIFT CARD SOLD

Microsoft case study details

Objectives

Support the launch of MS Windows 10 in Italy

Educate Windows users on Windows 10 new features

Stimulate Windows 10 pre-order

Approach

Microsoft Gift Card on sale with progressive discount

Delivery

FB Advertising

Google AD Words ADV

Targeted DEM